1 Baseline

Chapter 1 is about fundamentals

The concepts here apply for most, if not all, instructional videos.

Chapter 1 also contains exercises for learning basic video editing.

Content is King

In social media (marketing), "Content is King".

Many "experts" will try to sell online courses on how to create content.

We can avoid their snake-oil and yet still pick up on the main points:

1. Make a video personable

2. Keep a video focused on one major idea

3. Be creative

4. Make the video relatable 

(30 sec)

Skills of a successful YouTuber: Literacy and Numeracy

Many of our kids may aspire to be YouTubers.

Taking an ECG angle, most important to a YouTuber will never the video-editing skills for snazzy visuals.

It will always be literacy (writing a creative script) and numeracy (counting the profit and losses, as well as the length of video in frames per second). 

See how popular Malaysian YouTube "So, I'm Jenn" takes on an ad.

(1 min 12 sec)

Teachers are the original "Content Creators"

Even before YouTubers became known as "content creators," teachers have been delivering lessons, lectures, engaging audiences, telling stories, and building communities.

Year 2020 Massachusetts Teacher of the Year Takeru Nagayoshi believes that great teachers and great YouTubers are cut from the same cloth.

See this abridged TED talk on why "Why teachers are just like YouTubers" (full 16 min talk in link).

( 5 min)